Live Well Collaborative

client:Live Well Collaborative + Procter and Gamble

project role:Design Research / Teaching Assistant / Senior Graphic + Interaction Designer

outputs:Book Design / Poster Design / Website Design

 

As senior graphic and interaction designer at the Live Well Collaborative, I have been responsible for various in-house and external design projects.

website design

In this phase students used the research and opportunity gaps defined during Phase 1 to begin ideating initial product concepts and models to solve their design problems.
During this phase over 150 rough original concepts were created. Over the course of validation and refinement exercises, these 150 original concepts were narrowed down to 10 final concepts.

infographic design

Throughout the process, students consulted with consumers and P&G to validate their process. These consultations included Co-creation Sessions, Naive Consumer Interactions and Concept Presentations.