REI | Customer Experience Research & Design

Senior Customer Experience Researcher, August 2015 – present

Currently providing customer-centered design insights and strategy as part of a nimble team charged with understanding and informing the holistic member and staff journey across REI’s digital and physical retail experiences.

  • Led, conducted and visually communicated primary qualitative and quantitative ethnographic research in order to produce customer journey maps and other experience artifacts inform digital strategies.
  • Designed and presented experience artifacts such as multi-channel customer journey maps and service blueprints in order to help visually communicate insights and strategy.
  • Facilitated workshops and participatory design sessions in order to generate and evaluate experience design solutions for individual departments and digital solutions. 
  • Coached interdisciplinary teams through service design methodologies.

Nordstrom | User Experience

Senior Design Researcher, January – August, 2015

Led and conducted discovery-based, qualitative research in order to inform the design of complex, omni-channel experiences.

Nordstrom | Innovation Lab

Senior Design Researcher, Designer, 2012 – 2014

Worked in a multi-disciplinary team of cross-functional team of designers and technologists tasked with delivering innovative, human-centered solutions through collaboration, research, and prototyping

  • Planned, led and conducted a multi-city, ethnographic research study in order to understand latent needs of cross-generational dyads
  • Led synthesis and ideation sessions designed to develop experimental solutions to surprise and delight customers
  • Collaborated in multi-disciplinary team to discover the desirability, viability, and feasibility of risky potential retail solutions
  • Developed marketing strategies for experimental services

Live Well Collaborative

Design Research Associate, Teaching Assistant, 2009 – 2012

Worked within a multi-disciplinary team of students, professors and corporate stakeholders to research and design product and service solutions for the aging population.

  • Helped to guide 6 multi-disciplinary sponsored teams of design and business through a design led innovation process. Resulted in one patent
  • Facilitated design strategy workshops to empower stakeholders to identify areas of opportunities within large corporations and under-served community organizations
  • Developed and executed visual communication strategy consisting of printed materials, process books, board game design, and website redesign

Mayo Clinic | Center for Innovation

Service Designer, User Experience Contractor, 2011

  • Utilized design research methodologies to develop a catalog of solutions to improve the palliative care experience with the collaboration of physicians and patients
  • Designed user experience and interface for Toolkit 2.0 – an internal knowledge sharing web application


University of Cincinnati

Master's of Science in Business Administration (Marketing), 2010 - 2011

  • Second Place: Rotman Design Challenge


University of Cincinnati

Bachelor's of Science in Digital Design, 2005 – 2010

  • Darwin Turner Scholarship

  • Richard & Jean Coyne Family Foundation Scholarship

  • Palmer Scholarship

  • College of Design, Architecture, Art and Planning Best Soundtrack Award




Planning, conducting and sharing ethnographic research using multiple service design methodologies such as:

  • Surveys
  • Field Research
  • Mobile Ethnography
  • Concept Value Tests
  • Workshop Facilitation
  • Card Sorting
  • Cognitive Walkthroughs


Coaching multidisciplinary teams through the research process through toolkit development

Coaching and teaching teams to develop user centered designs through service design methodologies.


Synthesizing research through diagramming, personae creation and workshop facilitation 

Visual Communication Design

Print + Interaction Design
Photoshop, Illustrator, Dreamweaver, Flash, InDesign

Digital Prototyping


Paper Prototyping

Paper, Pencil